Once upon a time, I thought I would change the name of the business. Silly right? I mean, c’mon what name could be better than LPI Design? So, I thought since I’m stylin’ in my studio in Jacksonville Beach a short walk to the pier, and had many a “board meeting” there, why not call myself Studio Swell? I even went so far as to purchase a URL, and create a logo… then I heard Mr. Evan’s voice, from my Marketing 101 class at Flagler College, who said, “stay true to the brand”. With that I scrapped the whole idea, and stayed true to the brand. LPI Design lives!